As I was listening to some presentations two weeks ago, there was one that really stood out to me. The topic of this presentation was stereotypes and how it is exploited in the media. As a future engineer myself, I have also noticed that most of the students are the typical boys. Did you expect any different? We all picture a scientist as a man, most of the time even an older man with a grey beard. Our everyday life is full of stereotypes: women can’t park, men are the smarter sex, men are better at sports, women love to shop, etc.
Now, what is a stereotype? A stereotype is an oversimplification of a group of people. Not to be confused with generalizations, a stereotype is a generalization but not all generalizations are stereotypes. It’s not always easy to recognize a specific stereotype. Some do make sense, while other have no truth to them at all.
But why do we use stereotypes? Some psychologists have tried to answer this question, but they are not completely sure. Saul Mcleod explains that it gives us the benefit of being able to respond rapidly to situations, because we may have had similar experiences before. It’s kind of a mental shortcut that helps us feel that we know what is going on in our social world. “It saves us time of getting to know every single individual”, says another psychologist named Lancaster.
Although this all sounds very beneficial, we all know stereotypes aren’t always a good thing. Using stereotypes causes us to block out other observations. In addition, we only see what fits the stereotype, in other words: what we want to see. Besides, we all have been hurt before or seen someone get hurt by stereotypes. There are the classic nerd jokes or the assumptions that blondes are dumb, these stereotypes do make victims every day. But as stereotypes are a mental shortcut, they aren’t likely to go away anytime soon. However, this should not mean that they should be used in advertising or in the media. On the contrary, if the media starts portraying these stereotypes differently, we may outsmart our brains.
Sources:
Presentation by Arne Persyn
https://cardinaltimes.org/11875/news/the-science-behind-stereotypes/
https://www.thoughtco.com/what-is-the-meaning-of-stereotype-2834956
https://examples.yourdictionary.com/stereotype-examples.html
